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SoftCom unveils its mail2web.com banner advertising service

Toronto, ON --- April 16, 2002

With the proliferation of rich media advertising across the Internet, SoftCom Technology Consulting Inc., a leader in valuable, efficient and cost effective Internet-based services, today unveiled, as part of their mail2web.com application, their new banner advertising service. The service will provide advertisers with the tools to more easily target, serve and report on banner advertisements that are published to all users of the mail2web.com application.

mail2web.com is a leading Internet based email application that allows users to securely and anonymously pick up their email from almost any POP3 or IMAP4 email server. mail2web.com attracts more than 500,000 unique users and over 100 million page views per month in 140 countries. mail2web.com's advertising service allows advertisers to serve highly targeted banner advertisements specific to a certain set of criteria, i.e. geography (cities, states/provinces, and countries), industry, gender, income level, and more.

mail2web.com's advertising service is a solution sized appropriately to the unique and rapidly evolving needs of advertisers and agencies. "In giving the advertiser complete control over their complex outbound marketing campaigns, our advertising service enables them to deliver the right message to the right person at the right time and optimize their campaigns based on real-time campaign analysis," said Tony Yustein, CEO of SoftCom Technology Consulting Inc. "The final result is a highly inexpensive, effective, streamlined and efficient process that provides the opportunity for an advertiser to generate additional revenue."

mail2web.com is owned and managed by SoftCom Technology Consulting Inc., a privately held company headquartered in Toronto, Canada. Founded in 1997, SoftCom provides valuable, efficient and cost effective Internet-based services to a worldwide customer base of consumers and businesses. Services offered include; web and application hosting - myhosting.com®, web-based email retrieval application - mail2web.com, worldwide Internet dial-up access - alloterra.net™, and web-based Usenet Newsgroup article retrieval - news2web.com™.

For more information please contact:

Patricia Bas
Marketing Communications Manager
SoftCom Technology Consulting Inc.
+1-416-957-7424
patricia@softcomca.com