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SoftCom chooses Quova for ad delivery, fraud prevention

GeoPoint produces immediate results - chargebacks reduced 64%

Mountain View, California --- March 3, 2004

Quova, Inc., the world's leading provider and developer of Web geography services and technologies, announced today that SoftCom Technology Consulting Inc., a leading worldwide provider of Internet-based services to consumers and businesses, has chosen Quova's GeoPoint for fraud protection and online ad delivery. SoftCom has deployed Geopoint to the advertising banner engine on its mail2web.com website, an e-mail retrieval service which attracts 12 million unique visitors and 100 million page views a month, to enable targeted banner ad delivery according to the visitor's region of origin. And SoftCom's myhosting.com®, a web and application hosting service with over 40,000 customers worldwide, has deployed GeoPoint for fraud prevention.

"We were a longtime customer of a Quova competitor, but switched to Quova because their data proved vastly more accurate," said Michael Carr, VP of Sales and Marketing for SoftCom, Inc. "Network detail is one example - our previous service was able to detect 1859 different network types, while Quova was able to detect 37,200. And since we've deployed GeoPoint to myhosting.com for fraud detection, our chargeback rate has dropped 64 percent on average from the levels we saw with our previous vendor. Quova's tremendous performance has made us very glad we switched."

"We're delighted that SoftCom has seen such immediate and dramatic results from partnering with Quova," said Gary Jackson, SVP of Field Operations for Quova. "SoftCom is an innovative thought leader in Internet services, and their deployment of GeoPoint for multiple applications in two different areas of their business model is a gratifying endorsement of the power of our solutions."

About SoftCom Technology Consulting, Inc.
SoftCom Technology Consulting Inc. is a privately held company headquartered in Toronto, Canada. Founded in 1997 and currently employing more than 35 people, SoftCom provides valuable Internet-based services to a worldwide customer base of consumers and businesses. Services offered include myhosting.com, a provider of superior and affordable hosting services to over 40,000 customers in 140 countries, and mail2web.com, a premier web-based e-mail retrieval service serving more than 12 million unique visitors a month. For more information, please visit http://softcom.biz.

About Quova
Founded in January 2000, Quova, Inc. is the leading provider of geolocation services to online businesses. Quova's patented technology provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and ensure regulatory compliance. Quova's customers and partners include industry leaders such as Major League Baseball Advanced Media, The Absolut Company, 24/7 Real Media, IBM SurfAid, Times Online and Sky Sports. A privately owned company with investments from Mobius Venture Capital, IDG Ventures, Nexus Group, Schoffstall Ventures and Fidelity Ventures, Quova is headquartered at 333 West Evelyn Avenue, Mountain View, California 94041, with European headquarters in Amsterdam, The Netherlands. Quova can be reached at 650/528-3700 and on the Web at www.quova.com.

Quova, the Quova logo and GeoPoint are registered service marks and/or trademarks of Quova, Inc.

Media Contacts:
Mike Gaynes
Quova Inc.
650.528.3700
mgaynes@quova.com